OVER & OUT - DROP 01
‘Styled by me, for me’ is the inspiration behind OVER & OUT. Empowering women to embrace their rareness with confidence. Care less about what people think and how people may judge. Let go of the ‘what if’ and allow yourself to be you. Your rareness is magic.
Over & Out will only be released once. Made for the Rarest, you have one chance to make it yours. Why Limited Edition? We love creating new prints and working with our team to design new styles. Saturating Australia in the same print or style bores us. Are you with us? Join the Rarest, you won’t regret it!
Meet the Queens
We had so much fun with this campaign! We reached out to Marni and Lily on Instagram as we loved their style and confidence in being exactly who they are. We were drawn to their photos and sent them their own Loca to style and snap. These ladies were nothing short of amazing to work with. We cannot wait for you to see their creativity!
We shot Molly and Frankie the bubbly blondes at a dreamy local hair studio, the Milly the Space. Dream women working their magic at a dream location. We hope you adore this collection as much as we do!