Confidence has no competition. We are on a mission to encourage women to Be Rare, be who you are and be proud. Once upon a time we dressed in heavily influenced trends, now days society is daring and there is great emphasis placed on RARE individuality. Forget the rules and regulations, you no longer only wear sportswear to the gym, tracksuits to bed and bold basics under clothes.

Loca is not just a brand, but a movement for all women to Be Rare. There is only one of you!

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