Meet Amy, co-owner and creative-genius behind Loca’s stunning prints. Amy designs every print from start to finish, from the first moodboard, to initial sketching, digitising, testing colours and the production.
Amy started Loca back in 2013. She began by importing from China and something just didn’t sit right. The quality wasn’t there, as well as the communication and trust. She chose to study Graphic Design and worked at an Australian Made swimwear company. That’s where she learnt the importance of Australian Made. Fast forward 5 years, Loca was recreated exactly how she dreamed. With exclusivity, quality and produced in Australia.
Mum to Queen Luna the Whippet. All the babes who have collected their orders would of had a few cuddles from Lu 😍
Meet Karlee, usually the creative genius behind the camera. Karlee is co-owner, videographer and head of all content creation. She loves shoot day! “Seeing new collections come to life and the beautiful women wearing Loca is a major highlight for me “.
Karlee is currently studying fashion and cannot wait to add Australian Made streetwear to Loca! (Shhh 😉) “Versatility is key, we love creating pieces which you can style from day to night. Loca streetwear will be an addition to this, staple pieces that you can effortlessly wear with confidence.”
Karlee is no stranger to intense physical activity. Former professional Ironwomen, she trials and tests every piece to ensure they are perfect!